YESSIE KLEIN

Lead UX-UI | Product Designer

Psychologist | PhD
DAO, Web3, AI & GPT Expert

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20 years of experience in Research, NFT, Web3, Metaverse, Defi, AI & GPT-4 Expert.
Ph.D. in Cognition and Motivation to Behaviour, a degree in Psychology and 3 Masters in Organizational Psychology, Design, & AI at MIT

Over the past year, she has been leading research for eBay in multiple countries. Previous clients include Google, BMW, Nike, Phillips, ASOS, Australian Government, Blockchain, Billboard Magazine, and National Geographic.

Nike

- Research planning, facilitation and analysis. Using methods such as surveys, guerilla testing, usability testing, and in depth interviews.
- Delivering discussion guides, analysis, archetype and behavioural insight creation.
- Advertising strategies. A/B Testing, Visual Integration, Design for engagement.

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