YESSIE KLEIN

Lead UX-UI | Product Designer

Psychologist | PhD
DAO, Web3, AI & GPT Expert

20 years of experience in Research, NFT, Web3, Metaverse, Defi, AI & GPT-4 Expert.
Ph.D. in Cognition and Motivation to Behaviour, a degree in Psychology and 3 Masters in Organizational Psychology, Design, & AI at MIT

Over the past year, she has been leading research for eBay in multiple countries. Previous clients include Google, BMW, Nike, Phillips, ASOS, Australian Government, Blockchain, Billboard Magazine, and National Geographic.

Nike

- Research planning, facilitation and analysis. Using methods such as surveys, guerilla testing, usability testing, and in depth interviews.
- Delivering discussion guides, analysis, archetype and behavioural insight creation.
- Advertising strategies. A/B Testing, Visual Integration, Design for engagement.

black and gray electronic deviceblack and gray electronic device
black nikon dslr camera on white printer paperblack nikon dslr camera on white printer paper
red rose with green leaves
red rose with green leaves
gray concrete building during daytime
gray concrete building during daytime
UX DESIGNER
ARQUITECT